# Lisa (pikespeak22) TalinTheMuse Messed Tommy's hair 4 minutes ago via web # Susie Fierce SusieFierce Lulzy dance w Tommy hair ruffle in MA 3 minutes ago via Echofon # NoAngelPF NoAngelPF Oh u make me wanna listen to music again! 3 minutes ago via Echofon # NoAngelPF NoAngelPF The whole audience punching the air w him ahhhhh! 2 minutes ago via Echofon # Deanna Damonte didilynnPF Played with tommy's hair during music again 2 minutes ago via Echofon Time to recharge, revitalize.some positive energy. # Delayne Corle LaynieDane There aren't words for how much this trip means. # Lisa (pikespeak22) TalinTheMuse Band intros 1 minute ago via web # NoAngelPF NoAngelPF To front row: "You guys can probably see my brain from that angle". A lot.# NoAngelPF Isaac is a little badass mofo fo sho! half a minute ago via Echofon In practice, though - at least for the keyword “Twitter” - they have a lot of curating left to do. In theory, manually curated search results could work well. The App Store team seems to believe that features and curated recommendations are the best strategy for improving discoverability of good apps. Manually curating search results fits with Apple’s culture, and their general attitude towards the Store. If somebody on the App Store team once flagged Twitterrific 4 as a good search result for “Twitter”, which it is, then Twitterrific 5 would have lost that flag by being submitted as a new app. To me, Twitterrific’s ranking crash is evidence that the results are augmented by manual curation. Maybe if Apple was valuing all-time downloads intead of recent downloads you would see that, but the search results fluctuate too regularly for that to be their approach. The mysterious crashĪll this is good to know, but it doesn’t explain Gedeon’s tale of Twitterrific going from #4 to #68 (or as I’m seeing it today, #154) when they uploaded version 5 as a new app. The fact neither of them rank in the top 100 Google results reflects this, and “Cool Wallpapers HD & Retina Free with Facebook & Twitter for iPhone iPod iPad” gets the upper hand. I also suppose the Tapbots and Iconfactory folks are less focused on SEO than they are on making good software. It’s saying, “Not sure what that means, but statistically people like this thing.” Suggesting Instagram when I search for Twitter is like suggesting Nickelback when I search for Said the Whale. This might make some sort of sense for somebody new to the App Store, but for a person who’s trying to find a specific type of app it’s crazy-making. This isn’t because Instagram is about “Twitter” at all, but because it’s insanely popular, and meets the minimum keyword relevance requirement to appear. Instead of Twitterrific, we get Instagram at #2. Paid apps get fewer downloads than free apps, so they’re lost in the noise. Still, it’s frustrating that the Store search algorithm cares almost exclusively about downloads, app title, and keywords. The App Store is curated with this in mind, and I get that. In the real world, most people are not looking for a paid Twitter app. In my echo chamber, Twitterrific and Tweetbot are used by many and praised by all. Neither their official sites nor the App Store pages for Twitterrific or Tweetbot are in the top 100. It’s not until #15 that they’re linked, via Rene Ritchie’s Twitter apps roundup which ranks them both at the top. Google’s results for “twitter iphone app” are better, but are still not a good way to find Tweetbot or Twitterrific. The rest is just junk that mentions Twitter in their description somewhere. 6 more are general social aggregrators like Flipboard. Going through the top 50, only 10 are specifically about Twitter. Twitterrific ranks below the timeless classic, “1,0000 YoMama Jokes”. How is the third result Cool Wallpapers HD? Or to be exact, how is the third result Cool Wallpapers HD & Retina Free with Facebook & Twitter for iPhone iPod iPad?Īt the time of this writing, Tweetbot is #31 and Twitterrific is bafflingly #154. If I search the App Store for “Twitter” I see this instead: Tweetbot and Twitterrific are the best Twitter apps on the Store, or at least some of the very best. Intuitively, I would say the App Store search results for “Twitter” should be: Further, why would releasing as a new app affect this at all? Which 67 apps could be a better search result for “Twitter” than Twitterrific? Twitterrific is the Twitter app that started all Twitter apps, and is still widely regarded as one of the best. Twitterrific v4 = 4th result for “Twitter”. Risk in launching new paid v of existing apps: Slips in App Store search results. Last week Iconfactory co-founder Gedeon Maheux said something I found incredible:
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